Marketing

Marketing is the process of promoting, selling, and distributing a product or service. It involves researching and identifying consumer needs and preferences, developing strategies to meet those needs, and communicating the value of the offerings to potential customers. Marketing encompasses a range of activities, including advertising, public relations, social media, market analysis, sales strategies, and customer relationship management. The ultimate goal of marketing is to attract and retain customers by delivering products or services that satisfy their requirements, thereby generating revenue for the organization. Effective marketing aligns with the overall business strategy and aims to build brand awareness and loyalty in a competitive marketplace.